Articles & Blog
Posts tagged with photography-consultant
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Hypnosis for Creative Clarity
12 Nov 2021This summer I had the great honor of working with distinguished Norwegian fine art photographer, Anja Niemi, as she was creating her most recent project, The Rider I asked Anja to share a bit about her experience of working with me during this time: “I began working with Amy…
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About Page Tips
14 Jul 2021Your About Page is your first opportunity to build trust with your future clients. Listen to my Clubhouse recording all about bios including live reviews with several photographers. Hot Tips 👉 right this way.
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How Photographers Connect with Advertising Agencies
25 Apr 2021Catch the replay of my Clubhouse talk from April 23rd here. We discussed how commercial photographers can connect with advertising agencies, portfolio review tips, and how to stay motivated with your marketing Listen now.
Here are some of the questions we covered: Do you need a rep to approach…
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Photojournalism, Equity & More with Tara Pixley
03 Apr 2021This week it was such an honor to have photographer, activist and educator Tara Pixley join me on Clubhouse for my Free Friday Office Hours. We had a deep and beautiful discussion about photojournalism, equity and equality. This is a must-listen, especially for anyone working in photojournalism and…
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APA LA Episode 14 Social Media Marketing for Commercial Photographers
25 Feb 2021Navigating The Unknown Episode 14 with host Andrea Stern of @AskSternRep for APA LA. This is part two of our marketing series, and we are talking about Social Media Marketing For more on marketing best practices for commercial photographers, enroll in my Commercial Photography Marketing Masterclass which includes more than…
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Delegate to Elevate
12 Feb 2021How to delegate some of your business and personal tasks to virtual assistants so that you can spend more time in your zone of genius - with special guest Courtney Frances Find Courtney’s list of virtual assistants here. Courtney’s list of VA types and tasks. Amy’s list of photography tasks.…
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Portfolio Review Roulette - January
30 Jan 2021Thanks to everyone who joined us for Portfolio Review Roulette! We connected with photographers in Spain, Uruguay, Ireland, Germany and the U.S.! Watch the replay here Thank you to photographers Javier Diez, Shantré Pinkney, Matías Chiminelli, and Ella Sophie for sharing your work. Subscribe to my newsletter for more free…
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LinkedIn for Photographers
17 Jan 2021If you haven’t updated your LinkedIn page in a while, you may be missing out on some great opportunities. LinkedIn is not the same platform that it was two years ago. There are some great new features, and LinkedIn is where advertising creatives hang out. Copywriter and content…
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APA Los Angeles Webinar on Websites for Photographers
15 Dec 2020Thank you to Andrea Stern of @AskSternRep for inviting me to be a guest on the APA Los Angeles Navigating The Unknown series discussing best practices for commercial photography websites. Watch the replay here. FYI, portions of the audio may be difficult to understand, so I’ve filled in the…
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Portfolio Review Roulette - November
15 Nov 2020Watch the replay of November’s Portfolio Review Roulette Portfolio Review Roulette is a live speed review for professional photographers, agents, and stylists hosted by Photography Consultant Amy V. Cooper. Join my newsletter to be notified of the next live review opportunity. If you are interested in a private portfolio review,…
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In Conversation with Catherine Couturier
15 Sep 2020Interview with fine art photography gallerist Catherine Couturier of the Catherine Couturier Gallery in Houston, TX Some of the topics we covered: • How photographers can get noticed by galleries• How commercial and fine art work should be separated• How galleries work with photographers to promote and sell their prints…
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How To: Virtual Portfolio Reviews
09 Aug 2020If physical distancing has done any good for the photography world it has been the vast widening of access to information as well as online portfolio reviews I’ve recognized an increase in opportunities for photographers to be seen by photo reps, at photo festivals and in online portfolio reviews…
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In Conversation with Jessica Arroyo
08 Aug 2020Central Texas based portrait photographer Jessica Arroyo joins me for a conversation about her career which began with falling in love with photography after receiving a Holga in college. After 8 years of shooting weddings she now focuses on intimate portraits and personal projects. Jessica shares some beautiful stories, images…
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What Is A Photography Treatment?
02 Jul 2020Advertising agencies and larger brands may request that photographers being considered for a project submit a creative proposal or photography treatment Today I am speaking with creative director, writer, artist and activist Erica Boynton. Erica has directed campaigns for HBO, Absolut Vodka, Target, and many other brands. We are…
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Make Make Make Podcast
31 May 2020Thanks to Josh Baker for inviting me to be a guest on the Make Make Make Podcast We discuss how to jump to the next level with your photography business, the importance of being in community, fear of failure, money, marketing and so much more. Listen to the podcast here…
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In Conversation with Cedric Terrell
25 May 2020Los Angeles based lifestyle and fashion photographer Cedric Terrell joins me for a beautiful conversation about finding your light, how to market yourself, and shooting during Covid-19 Cedric’s unique background in the military not only inspired his photography career but also informs how he is able to problem solve so…
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In Conversation with Martine Séverin
13 May 2020Chicago based fashion and lifestyle photographer Martine Séverin joins me this week for an intimate interview about her journey from Haiti to Central Saint Martins to Chicago. Martine shares some of her best advice and talks about her Sony Alpha Female Grant, navigating quarantine as a photographer and parent, and…
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In Conversation with Shannon Van Horn
01 May 2020This week I interviewed Los Angeles based celebrity makeup artist Shannon Van Horn. We talk about how photographers can prepare to work with a makeup artist on commercial shoots, how to build hair and makeup time in to your shoot schedules, best practices for test shoots, virtual makeup artistry, how…
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How To Name Your Image Files
09 Mar 2020One of my photographer clients asked me about best practices for naming image files for her clients. Having been responsible for naming and filing images as a photo editor, art buyer and digital asset manager for 20 years, I have a lot to say about it Listen to the podcast…
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How To Love Marketing When You Hate Marketing, Part 1
03 Mar 2020I know how much many of you dislike working on your business, marketing yourself, thinking about content calendars and engagement and cold calls… I feel you. Let’s do something different, let’s make it fun! Listen to the podcast or watch the video. Block an entire day to work only on…
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Photography Agents
06 Feb 2020For my March Photography Marketing Guide I interviewed Annie Campbell, Senior Agent and Partner at Altered Agency, about how to request meetings and portfolio reviews. After our interview, we decided to keep the tape rolling on a candid discussion about representation “I’m looking for photographers with a point of view…
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x SIMONE Promo
05 Feb 2020Minnesota Photographer Simone Lueck has created a unique promo notebook with photos from her most recent personal project. I love the use of actual comments, tags, and hashtags from Simone’s Instagram posts, genius
Simone, it was such an honor to follow your progress on this project, I can’t wait…
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Why you should have an email opt-in on your website
16 Jan 2020You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…
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A 2020 Photography Marketing Calendar & Strategy Guide
29 Dec 2019It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better
What is it? The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…
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Art producers still love your print promos.
16 Dec 2019While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…