Articles & Blog

Posts tagged with photography-consultant

  1. Photography Agents

    06 Feb 2020

    For my March Photography Marketing Guide I interviewed Annie Campbell, Senior Agent and Partner at Altered Agency, about how to request meetings and portfolio reviews. After our interview, we decided to keep the tape rolling on a candid discussion about representation “I’m looking for photographers with a point of view


  2. x SIMONE Promo

    05 Feb 2020

    Minnesota Photographer Simone Lueck has created a unique promo notebook with photos from her most recent personal project. I love the use of actual comments, tags, and hashtags from Simone’s Instagram posts, genius Simone, it was such an honor to follow your progress on this project, I can’t wait…


  3. Why you should have an email opt-in on your website

    16 Jan 2020

    You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…


  4. A 2020 Photography Marketing Calendar & Strategy Guide

    29 Dec 2019

    It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it?  The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…


  5. Art producers still love your print promos.

    16 Dec 2019

    While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…


  6. Free (and Free-ish) Photography Directories

    12 Nov 2019

    Last month I gave birth to my 8-page report on Photography Directories and Sourcebooks While I was researching for that blog, some of the photographers I spoke with mentioned additional directories or listings that are free or free-ish. I am happy to share these with you below.  These directories may…


  7. Photo Directories & Sourcebook Review

    25 Oct 2019

    Sourcebooks, Photography Directories, Listings… What are the differences between them, and which one will give me the highest return on investment? You asked, so I did the research. I interviewed dozens of photographers and directory agents and conclude that there are no best or worst.  Your genre of photography, location,…


  8. Marketing Your Commercial Photography: Titles to Target

    11 Oct 2019

    I get this question from my consulting clients quite often:  “Who are the best people to send my photography promos to at an advertising agency or brand? What job titles should I be looking for?” Here’s who you should be sending photography marketing pieces to at advertising agencies…


  9. Call me, maybe.

    08 Sep 2019

    Quick reminder: make it easy for people to contact you. Something I see with many of my clients is that they don’t post their contact info on their websites or social media pages. I mean, do you even want a job? ;) In the past, many of us (guilty!) have…


  10. Test Shoots: Best Practices

    18 Jul 2019

    Updating your portfolio on a regular basis is important. If you are not stacked with paid work, or perhaps you want to try out a new style, test shoots are great for freshening up your website and providing new content to share in your marketing stream.  Test shoots have also…


  11. Does anyone look at source books anymore?

    30 Jun 2019

    I get this question all the time, is it worth the money to be in a photography or illustration source book?  I’ve seen source books go the way of phone books, sad stacks of dead trees unopened from their packaging filling the recycling bins of ad agencies across the country.…


  12. A Post-Worthy Leave-Behind

    29 May 2019

    I was impressed with all of the talent that I had the honor of reviewing at the Palm Springs Photo Festival earlier this month, but one leave-behind in particular made a big impression on me When NYC product photographer Lilia Cretcher arrived at my table for her review, the first…


  13. Palm Springs Photo Festival

    18 May 2019

    Take me back! 🌴  I had such an incredible time at the Palm Springs Photo Festival this month. I highly recommend it and will be doing my best to return in 2020! If you missed it, there were some great symposiums and evening presentations which were live-streamed that you can…


  14. A List of Photography Directories & Source Books

    30 Apr 2019

    This is a working list of photography and illustration directories, source books, apps (and other services.) Workbook Directory of Illustration Found Artists At-Edge LeBook Wonderful Machine BLVD Artists Production Paradise Komyoon PhotoPolitic EqualLens GirlGaze Diversify Photo Authority Collective Women Who Draw Please contact me if you would like to add…


  15. Spring News

    07 Apr 2019

    Happy Spring!  I have lots of news and events to share with you as we head in to the second quarter. - If you haven’t yet, check out my Photoshoot Checklist blog and let me know what you think. Did I forget anything? Email me or send me a DM…


  16. You’re not crazy, it’s all arbitrary.

    20 Feb 2019

    The more art buyers, editors, and creative directors I meet and work with, the more I realize that there are no absolutes in marketing creative services The good news- do what works for you. If you are uncomfortable cold-calling people, they will be able to tell. If you hate social…


  17. Email Marketing for Commercial Photographers & Illustrators

    03 Feb 2019

    Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…


  18. Interview

    26 Sep 2018

    “There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.” Read a recent interview about me with with one of my favorite clients. Thank…


  19. How to write an About Me page.

    23 Aug 2018

    It’s interesting, and probably completely arbitrary how the littlest things can turn a potential client on or off to hiring you Your About Me page can be one of those things. It is likely the most visited page on your website after your homepage, and I always tell my consulting…


  20. Top Marketing Strategies for Photographers & Commercial Artists in terms of ROI

    09 Aug 2018

    While many of us are spending way too many hours in the black hole of Instagram, struggling to be perceived as relevant, trying to figure out how to make our feed look like a color wheel of perfection, following and un-following to gain followers and then sitting in FOMO and…


  21. How To Get a Photography Agent

    23 Jul 2018

    First of all, determine if you really need a rep and if they really need you For most larger, traditional photo agencies, this graphic above would be a good gauge of whether or not you need a rep. Those agencies are mostly interested in photographers who are already billing a…


  22. Persist.

    05 Jul 2018

    Now that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…


  23. Ask For What You Want.

    22 Jun 2018

    …it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one.”                    ―Amanda…


  24. Portfolio Reviews: Art Institute of Austin

    07 Jun 2018

    I love portfolio reviews The Art Institute of Austin asked me to participate in their senior portfolio reviews this week. I am always so impressed with the talent that comes out of AIA, and this year I met some especially talented students. First was DeWayne Crable, a retired Army veteran,…


  25. Visualize Your Dream Assignment

    31 May 2018

    One of my favorite exercises that I do with my clients is plotting their dream assignment. It has been noted in endless books and studies that writing down your goals, visions for your best life (in as much detail as possible), and sharing those dreams and details with others…


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