The number one challenge my clients present to me is that they are trying to be too many things for too many people. I see so many photographers that consider themselves portrait photographers, event photographers, fashion photographers, travel photographers, and so on. Narrowing your focus is not only easier on you, but less confusing for your potential clients.
People are looking for you to solve a specific problem. If you have too many different styles of work in your portfolio, they are not going to understand who you truly are, what you really do, nor if you are the best person to hire.
Narrow your focus.
If you are a photographer, you should only have one to three different categories of work, and only your strongest work. Same goes for illustration, maybe even fewer styles.
I know, you don’t want to miss out on a job opportunity. Jobs are income. Dollah bills!
But trust me. Narrowing your focus will allow you to grow faster at what you really love to do. (It will also make marketing a lot easier!)
Need help weeding things out of your portfolio? I’d love to work with you!
Click here to schedule a complimentary 15 minute phone call with me
I’ll even help you narrow down what you need help with ;) Now breathe a sigh of relief.
I’m looking forward to working with you!
P.S. Follow my Thursday Pro-Tips on Instagram.
Hello friends & clients! I’d love to hear your feedback on my new website.
My intention in updating the site is to make it clear that I am focused on photography consulting and portfolio reviews for artists working in commercial and editorial fields.
This is my passion.
I hope to attract artists who are ready to level up, willing to be a little vulnerable, take some risks, and grow their businesses. I hope to inspire my new clients and provide them with valuable resources and direction that will directly result in increased revenue and confidence.
I am excited to offer a new service this year, #Goals Accountability. I have been working with a few photographers and hair & makeup stylists over the past year to refine this success package. I help my clients plan the actions that they need to take to help them achieve their goals, and then I keep them on track throughout the year (with lots of celebrating along the way!)
Interested in working with me? Let’s chat to see if we’re a good fit.
I’m looking forward to it.
Comments? Questions? Email me.
P.S., if you are looking for my personal photography website, it will be back soon.
(photo by Kristen Wrzesniewski)
Links to discover female photographers and visual artists:
Trove Artist Management (all-female roster of photographers and stylists)
GirlGaze (digital media company that promotes GenZ female photographers and directors)
Alreadymade (a list of female professional advertising photographers)
Women Photograph (female visual journalists, women photojournalists)
Black Women Photographers - National Geographic (2017 feature)
A Photo Editor (photography blog that features male and female photographers)
Format (a feature on women photographers from 2017)
Found Artists (photography directory with male and female photographers and other talent)
Workbook (photography directory with male and female photographers and other talent)
Production Paradise (international photography directory with male and female photographers and other talent)
Wonderful Machine (production company and photography directory with male and female photographers and other talent)
ArtPil 30 Under 30 Female photographers (2018 listing of women photographers)
Time - Women in photography 2017 (2017 feature on women in photography)
ACN Studio (another photo agency with all women photographers)
FREE THE BID (A directory of female cinematographers)
Please email me if you would like a link added to this list.
Anja Niemi (fine art photographer)
Lesley Nowlin Blessing (fine art photographer)
Tania Quintanilla (fashion and beauty photographer)
Kristen Wrzesniewski (portraits, documentary photographer)
Alicia Stepp (fashion and lifestyle photographer)
LeAnn Mueller (portraits, music, editorial photographer)
Buff Strickland (food, travel, lifestyle photographer)
Alison Roberto (photographer and video director)
Christa Blackwood (fine art photographer)
Shanna Hickman (food, still life photographer)
Melissa Bunni Elian (documentary, portraits)
Ryann Ford (interiors photography)
Melina Matsoukas (director)
Bee Walker (portraits, street photographer)