Email Marketing for Commercial Photographers & Illustrators

Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second.

Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s also an important tool in following up on meetings and physical promos.

In my 2019 Marketing Guide, I map out how often to email clients and when to email them after promos have been sent or portfolio reviews come to a close. I always suggest personalized and direct emails whenever possible, but for potential clients whom you have not yet met, a quarterly mailing or “email blast” is recommended. These e-blasts will also help remind your current clients that you are working and available.

There are a lot of great email services where you can build your lists, design beautiful emails easily, and automatically track who is opening and clicking through your emails. These services will also have blogs and tips about content, buttons, subject lines, and calls-to-action. I love MailChimp, personally. It’s easy to set up and design with, but I’d love to hear what’s working for you, let me know!

Quick tips for email marketing:

-Personalize whenever possible.

-Keep it simple. More images than words, although…

-If you have a great story to tell, tell it!

-If you are attaching PDFs or images, keep the total email size as far below 10mb as you can.

-Be very clear about who you are, what you do, and where you do it, every time.

-Make sure your contact information stands out.

-Include a call-to-action.

I personally think that emailing every month is excessive and may lead to unsubscribes. I recommend quarterly emails with an additional e-blast from time to time if you have a special announcement or exciting new work that you can’t wait to share.

Need help with your marketing? My 2019 Marketing Calendar and Monthly Strategy Guide is only $20.19! Get it now on my store page, or email me if you prefer a different type of payment option. 


Hey, I’m rooting for you!

                                                                                            V.


Interested in hiring a business coach? Need someone to map out and hold you accountable for your goals in 2019? Shoot me an email or click here to schedule a free 15 minute call. Let’s chat and find out if we’re a good fit.

Never miss a blog, sign up for my newsletter here.



2019 Marketing Calendar for Commercial Creatives

Happy New Year!

I’ve got a great feeling about 2019.


I am so excited to finally offer my Marketing Calendar Package to the masses this year!

Many of my consulting clients ask for guidance in marketing their business, especially with the when and how often.

I’ve spent a lot of time reflecting on my experience in advertising to create a marketing calendar for commercial photographers, illustrators, and other creatives promoting themselves to ad agencies and media editors. I’ve organized print, IRL, social media, and email tasks to match the best times of year and frequency to agency calendars. For the first time, I am now making this full marketing strategy available to everyone, not only to my consulting clients.

The Marketing Calendar Package includes a 12 month calendar (Jan 2019-Dec 2019) pdf of organized marketing tasks, and each month I will send email reminders full of additional guidance and marketing strategy advice. PLUS, anyone who purchases the package will have access to email me for additional marketing support. The best part, it’s ONLY $20.19!!


You can purchase the package on my store page (PayPal), but if you prefer a different type of payment service, don’t hesitate to reach out. Email me now to get started. January tasks are ready to go!


If you purchase through PayPal, your monthly emails will be sent to the email account corresponding to your payment account. If you would prefer to be subscribed at a different email address, just let me know.

If you have any questions about the package before you buy, feel free to email me.

If you are interested in a custom marketing guide specific to your business and target market, I’d love to help you with this as well. Jump on my calendar for a free consultation call. Let’s see if we are a good fit. I look forward to helping you figure out the best path to success in 2019.


BUY THE 2019 MARKETING STRATEGY PACKAGE


FAQ’s:

Is this package appropriate for “retail” photographers (Family photos, weddings, etc.)? No, this package is not designed for retail photographers, but if you would like to work on a marketing plan specific to your business, please reach out!


How can I edit the calendar?

You can edit the PDF in Acrobat or Photoshop. If you prefer a spreadsheet file, shoot me an email and I will send it as a XLSX. I recommend using the calendar as a planning sheet, and then blocking time for specific tasks in your usual email calendar program.


What do you mean by IRL? IRL/In Real Life refers to any in-person meetings. This could be a portfolio showing, coffee with a client or acquaintance, a business conference, photo festival, networking event, etc.


Why are portfolio reviews only starting in October? This is just a suggestion for artists who want to travel outside of their city to show their work, based on a decent time of year to travel (in the U.S.) and based on agency calendars (how busy they are, when it’s good to see them) as well as having just followed a late summer promo drop, if you are following all of the marketing tasks  in order. I strongly recommend that photographers try to get portfolio reviews all year long, especially in the cities that they live in or near.


What are your thoughts on portfolio reviews like Blvd Artists, Found, etc, how does this play into the schedule? Hosted portfolio review schedules are determined by the company scheduling them. If you can afford to/make time to, I encourage you to do as many as you can, at any time of year. If you are already traveling for reviews at different times of the year, you can scratch October travel from your calendar, October is only a suggestion.


Please send me your questions as they come up, I am happy to answer them.

-Amy



P.S. I’m rooting for you!



                                                                                            V.


Interested in hiring a business coach? Need someone to map out and hold you accountable for your goals in 2019? Shoot me an email or click here to schedule a free 15 minute call. Let’s chat and find out if we’re a good fit.

Never miss a blog, sign up for my newsletter here.


SALE!

Pals, I’m offering 20% off all of my consulting packages if you book between now and December 31st (pay now, schedule later.)

Ready for that website edit so you can blaze in to 2019 like a boss and make stacks and stacks of cash? Need someone to hold you accountable for your goals this year? Help you break down the big picture in to bite size pieces so that you can actually get your sh*! done? Need a marketing plan than won’t land in the recycling bin?

I’d love to work with you (again).

Shoot me an email or schedule a call to plan the right package for your needs.

*Fine print: Packages must be purchased by 12/31/18 and scheduled by 3/1/19. Terms & Conditions.

By the way, my 2019 Marketing Calendar is almost ready! It’s a month to month marketing strategy that organizes social media, print, and IRL campaigns in an easy to follow format at the best times of the year for each marketing platform. Subscribe to my newsletter here to be the first to know when it is released (at a killer price!)

Happy New Year!

P.S. I’m rooting for you!



                                                                                            V.


Interested in hiring a business coach? Shoot me an email or click here to schedule a free 15 minute call. Let’s chat and find out if we’re a good fit.

Never miss a blog, sign up for my newsletter here.

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