Articles & Blog

Posts tagged with photography-consultant

x SIMONE Promo
2020-02-05 01:13:25 UTC
Minnesota Photographer Simone Lueck has created a unique promo notebook with photos from her most recent personal project. I love the use of actual comments, tags, and hashtags from Simone’s Instagram posts, genius Simone, it was such an honor to follow your progress on this project, I can’t wait…

Why you should have an email opt-in on your website
2020-01-16 16:28:31 UTC
You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…

A 2020 Photography Marketing Calendar & Strategy Guide
2019-12-29 19:49:37 UTC
It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it? The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…

Art producers still love your print promos.
2019-12-16 19:15:00 UTC
While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…

Free (and Free-ish) Photography Directories
2019-11-12 17:21:49 UTC
(Updated 12/1/2020) Last month I gave birth to my 8-page report on Photography Directories and Sourcebooks. While I was researching for that blog, some of the photographers I spoke with mentioned additional directories or listings that are free or free-ish. I am happy to share these with you below. These…

Photo Directories & Sourcebook Review
2019-10-25 20:57:00 UTC
Sourcebooks, Photography Directories, Listings… What are the differences between them, and which one will give me the highest return on investment? You asked, so I did the research. I interviewed dozens of photographers and directory agents and conclude that there are no best or worst. Your genre of photography, location,…

Marketing Your Commercial Photography: Titles to Target
2019-10-11 19:53:34 UTC
I get this question from my consulting clients quite often: “Who are the best people to send my photography promos to at an advertising agency or brand? What job titles should I be looking for?” Here’s who you should be sending photography marketing pieces to at advertising agencies…

Call me, maybe.
2019-09-08 20:50:27 UTC
Quick reminder: make it easy for people to contact you. Something I see with many of my clients is that they don’t post their contact info on their websites or social media pages. I mean, do you even want a job? ;) In the past, many of us (guilty!) have…

Test Shoots: Best Practices
2019-07-18 20:45:30 UTC
Updating your portfolio on a regular basis is important. If you are not stacked with paid work, or perhaps you want to try out a new style, test shoots are great for freshening up your website and providing new content to share in your marketing stream. Test shoots have also…

Does anyone look at source books anymore?
2019-06-30 19:52:12 UTC
I get this question all the time, is it worth the money to be in a photography or illustration source book? I’ve seen source books go the way of phone books, sad stacks of dead trees unopened from their packaging filling the recycling bins of ad agencies across the country.…

A Post-Worthy Leave-Behind
2019-05-29 21:38:21 UTC
I was impressed with all of the talent that I had the honor of reviewing at the Palm Springs Photo Festival earlier this month, but one leave-behind in particular made a big impression on me When NYC product photographer Lilia Cretcher arrived at my table for her review, the first…

Palm Springs Photo Festival
2019-05-18 21:14:49 UTC
Take me back! 🌴 I had such an incredible time at the Palm Springs Photo Festival this month. I highly recommend it and will be doing my best to return in 2020! If you missed it, there were some great symposiums and evening presentations which were live-streamed that you can…

A List of Photography Directories & Source Books
2019-04-30 21:25:00 UTC
This is a working list of photography and illustration directories, source books, apps (and other services.) Workbook Directory of Illustration Found Artists At-Edge LeBook Wonderful Machine BLVD Artists Production Paradise Komyoon PhotoPolitic EqualLens GirlGaze Diversify Photo Authority Collective Women Who Draw Please contact me if you would like to add…

Spring News
2019-04-07 15:44:43 UTC
Happy Spring! I have lots of news and events to share with you as we head in to the second quarter. - If you haven’t yet, check out my Photoshoot Checklist blog and let me know what you think. Did I forget anything? Email me or send me a DM…

You’re not crazy, it’s all arbitrary.
2019-02-20 17:02:00 UTC
The more art buyers, editors, and creative directors I meet and work with, the more I realize that there are no absolutes in marketing creative services The good news- do what works for you. If you are uncomfortable cold-calling people, they will be able to tell. If you hate social…

Email Marketing for Commercial Photographers & Illustrators
2019-02-03 21:50:27 UTC
Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…

Interview
2018-09-26 18:10:34 UTC
“There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.” Read a recent interview about me with with one of my favorite clients. Thank…

How to write an About Me page.
2018-08-23 22:09:00 UTC
It’s interesting, and probably completely arbitrary how the littlest things can turn a potential client on or off to hiring you Your About Me page can be one of those things. It is likely the most visited page on your website after your homepage, and I always tell my consulting…

Top Marketing Strategies for Photographers & Commercial Artists in terms of ROI
2018-08-09 18:08:22 UTC
While many of us are spending way too many hours in the black hole of Instagram, struggling to be perceived as relevant, trying to figure out how to make our feed look like a color wheel of perfection, following and un-following to gain followers and then sitting in FOMO and…

How To Get a Photography Agent
2018-07-23 00:13:47 UTC
First of all, determine if you really need a rep and if they really need you For most larger, traditional photo agencies, this graphic above would be a good gauge of whether or not you need a rep. Those agencies are mostly interested in photographers who are already billing a…

Persist.
2018-07-05 20:34:31 UTC
Now that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…

Ask For What You Want.
2018-06-22 21:42:03 UTC
“…it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one.” ―Amanda…

Portfolio Reviews: Art Institute of Austin
2018-06-07 21:03:51 UTC
I love portfolio reviews The Art Institute of Austin asked me to participate in their senior portfolio reviews this week. I am always so impressed with the talent that comes out of AIA, and this year I met some especially talented students. First was DeWayne Crable, a retired Army veteran,…

Visualize Your Dream Assignment
2018-05-31 19:24:43 UTC
One of my favorite exercises that I do with my clients is plotting their dream assignment. It has been noted in endless books and studies that writing down your goals, visions for your best life (in as much detail as possible), and sharing those dreams and details with others…

Narrow Your Focus
2018-05-24 20:12:47 UTC
The number one challenge my clients present to me is that they are trying to be too many things for too many people. I see so many photographers that consider themselves portrait photographers, event photographers, fashion photographers, travel photographers, and so on. Narrowing your focus is not only easier on…

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