Articles & Blog
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Photography Agents
2020-02-06 17:02:56 UTCFor my March Photography Marketing Guide I interviewed Annie Campbell, Senior Agent and Partner at Altered Agency, about how to request meetings and portfolio reviews. After our interview, we decided to keep the tape rolling on a candid discussion about representation “I’m looking for photographers with a point of view…
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x SIMONE Promo
2020-02-05 01:13:25 UTCMinnesota Photographer Simone Lueck has created a unique promo notebook with photos from her most recent personal project. I love the use of actual comments, tags, and hashtags from Simone’s Instagram posts, genius
Simone, it was such an honor to follow your progress on this project, I can’t wait…
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Pitching Photography Projects to Magazines and Blogs
2020-02-03 18:05:00 UTCListen to my interview with PR expert Sara Hussey about pitching stories to magazines and blogs. While Sara’s experience is more in the realm of pitching lifestyle stories for her clients, she has some really fantastic advice on best practices when drafting a submission, who to contact, how to find…
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Best Practices for Submitting Work to Magazines
2020-01-22 22:00:41 UTCSubmitting photography stories, series, and pitching ideas to magazines and blogs can be a great foot in the door as well as helpful in generating more exposure to your work. With magazines cutting costs, issues, and staff more than ever, submissions and external pitches are becoming more common as they…
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Why you should have an email opt-in on your website
2020-01-16 16:28:31 UTCYou hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…
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Yes, Girl, Raise Your Rates!
2020-01-13 21:30:34 UTCThis one’s for the ladies. Ladies, sit down. I can’t tell you how many photographers I’ve had ask me if they should raise their rates (and it’s not my gentlemen clients asking me for this permission.) I’m afraid to ask for more. I don’t want to upset my existing clients.…
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GOALS.
2020-01-03 21:20:45 UTCHappy New Year! I’m sure you are reading about goals everywhere you look this time of year. Goals don’t have to be complicated or daunting, the key is to get them out of your head and on to paper. I much prefer working on goals than thinking about resolutions. Resolutions…
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A 2020 Photography Marketing Calendar & Strategy Guide
2019-12-29 19:49:37 UTCIt’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better
What is it? The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…
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Art producers still love your print promos.
2019-12-16 19:15:00 UTCWhile I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…
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Eye Contact
2019-12-09 15:41:01 UTCAs photographers, we all know how eye contact with our subjects can transform an image. It’s one of the first things you learn: make sure the eyes are in focus and well lit This advice holds up for your own bio photos as well, on your website, your Instagram, and…