Articles & Blog

  1. Best Practices for Submitting Work to Magazines

    2020-01-22 22:00:41 UTC

    Submitting photography stories, series, and pitching ideas to magazines and blogs can be a great foot in the door as well as helpful in generating more exposure to your work. With magazines cutting costs, issues, and staff more than ever, submissions and external pitches are becoming more common as they…

  2. Why you should have an email opt-in on your website

    2020-01-16 16:28:31 UTC

    You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…

  3. Yes, Girl, Raise Your Rates!

    2020-01-13 21:30:34 UTC

    This one’s for the ladies. Ladies, sit down. I can’t tell you how many photographers I’ve had ask me if they should raise their rates (and it’s not my gentlemen clients asking me for this permission.) I’m afraid to ask for more. I don’t want to upset my existing clients.

  4. GOALS.

    2020-01-03 21:20:45 UTC

    Happy New Year! I’m sure you are reading about goals everywhere you look this time of year.  Goals don’t have to be complicated or daunting, the key is to get them out of your head and on to paper. I much prefer working on goals than thinking about resolutions. Resolutions…

  5. A 2020 Photography Marketing Calendar & Strategy Guide

    2019-12-29 19:49:37 UTC

    It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it?  The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…

  6. Art producers still love your print promos.

    2019-12-16 19:15:00 UTC

    While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…

  7. Eye Contact

    2019-12-09 15:41:01 UTC

    As photographers, we all know how eye contact with our subjects can transform an image. It’s one of the first things you learn: make sure the eyes are in focus and well lit This advice holds up for your own bio photos as well, on your website, your Instagram, and…

  8. Free (and Free-ish) Photography Directories

    2019-11-12 17:21:49 UTC

    (Updated 12/1/2020) Last month I gave birth to my 8-page report on Photography Directories and Sourcebooks. While I was researching for that blog, some of the photographers I spoke with mentioned additional directories or listings that are free or free-ish. I am happy to share these with you below.  These…

  9. Photo Directories & Sourcebook Review

    2019-10-25 20:57:00 UTC

    Sourcebooks, Photography Directories, Listings… What are the differences between them, and which one will give me the highest return on investment? You asked, so I did the research. I interviewed dozens of photographers and directory agents and conclude that there are no best or worst.  Your genre of photography, location,…

  10. Marketing Your Commercial Photography: Titles to Target

    2019-10-11 19:53:34 UTC

    I get this question from my consulting clients quite often:  “Who are the best people to send my photography promos to at an advertising agency or brand? What job titles should I be looking for?” Here’s who you should be sending photography marketing pieces to at advertising agencies…

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