Articles & Blog •

  1. GOALS.

    03 Jan 2020

    Happy New Year! I’m sure you are reading about goals everywhere you look this time of year.  Goals don’t have to be complicated or daunting, the key is to get them out of your head and on to paper. I much prefer working on goals than thinking about resolutions. Resolutions…


  2. A 2020 Photography Marketing Calendar & Strategy Guide

    29 Dec 2019

    It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it?  The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…


  3. Art producers still love your print promos.

    16 Dec 2019

    While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…


  4. Eye Contact

    09 Dec 2019

    As photographers, we all know how eye contact with our subjects can transform an image. It’s one of the first things you learn: make sure the eyes are in focus and well lit This advice holds up for your own bio photos as well, on your website, your Instagram, and…


  5. Free (and Free-ish) Photography Directories

    12 Nov 2019

    (Updated 12/1/2020) Last month I gave birth to my 8-page report on Photography Directories and Sourcebooks. While I was researching for that blog, some of the photographers I spoke with mentioned additional directories or listings that are free or free-ish. I am happy to share these with you below.  These…


  6. Photo Directories & Sourcebook Review

    25 Oct 2019

    Sourcebooks, Photography Directories, Listings… What are the differences between them, and which one will give me the highest return on investment? You asked, so I did the research. I interviewed dozens of photographers and directory agents and conclude that there are no best or worst.  Your genre of photography, location,…


  7. Marketing Your Commercial Photography: Titles to Target

    11 Oct 2019

    I get this question from my consulting clients quite often:  “Who are the best people to send my photography promos to at an advertising agency or brand? What job titles should I be looking for?” Here’s who you should be sending photography marketing pieces to at advertising agencies…


  8. Call me, maybe.

    08 Sep 2019

    Quick reminder: make it easy for people to contact you. Something I see with many of my clients is that they don’t post their contact info on their websites or social media pages. I mean, do you even want a job? ;) In the past, many of us (guilty!) have…


  9. Test Shoots: Best Practices

    18 Jul 2019

    Updating your portfolio on a regular basis is important. If you are not stacked with paid work, or perhaps you want to try out a new style, test shoots are great for freshening up your website and providing new content to share in your marketing stream.  Test shoots have also…


  10. Does anyone look at source books anymore?

    30 Jun 2019

    I get this question all the time, is it worth the money to be in a photography or illustration source book?  I’ve seen source books go the way of phone books, sad stacks of dead trees unopened from their packaging filling the recycling bins of ad agencies across the country.…


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