Articles & Blog

  1. Email Marketing for Commercial Photographers & Illustrators

    2019-02-03 21:50:27 UTC

    Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…

  2. 2019 Marketing Calendar for Commercial Creatives

    2019-01-02 18:05:39 UTC

    Happy New Year! I’ve got a great feeling about 2019. I am so excited to finally offer my Marketing Calendar Package to the masses this year! Many of my consulting clients ask for guidance in marketing their business, especially with the when and how often. I’ve spent a lot…

  3. SALE!

    2018-12-27 23:41:50 UTC

    Pals, I’m offering 20% off all of my consulting packages if you book between now and December 31st (pay now, schedule later.) Ready for that website edit so you can blaze in to 2019 like a boss and make stacks and stacks of cash? Need someone to hold you accountable…

  4. (Net)working for Introverts

    2018-10-24 23:42:48 UTC

    As a creative entrepreneur/freelancer/photographer you may have heard the sad news that about 85% of what you do on a daily basis is run your business - not taking photos, painting, retouching, nor shopping for throw pillows - It’s marketing, chasing invoices, updating your website/portfolio/Instagram (/blog!). It’s networking and hustling

  5. Interview

    2018-09-26 18:10:34 UTC

    “There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.” Read a recent interview about me with with one of my favorite clients. Thank…

  6. Stay Curious

    2018-09-25 18:49:00 UTC

    Have you noticed that as we get older we ask fewer questions? When we are kids we ask questions non-stop, but as we get older we are sometimes discouraged from asking questions or we self-censor because we don’t want to seem uninformed. But that’s how we learn- reading, experience, asking…

  7. How to write an About Me page.

    2018-08-23 22:09:00 UTC

    It’s interesting, and probably completely arbitrary how the littlest things can turn a potential client on or off to hiring you Your About Me page can be one of those things. It is likely the most visited page on your website after your homepage, and I always tell my consulting…

  8. Top Marketing Strategies for Photographers & Commercial Artists in terms of ROI

    2018-08-09 18:08:22 UTC

    While many of us are spending way too many hours in the black hole of Instagram, struggling to be perceived as relevant, trying to figure out how to make our feed look like a color wheel of perfection, following and un-following to gain followers and then sitting in FOMO and…

  9. How To Get a Photography Agent

    2018-07-23 00:13:47 UTC

    First of all, determine if you really need a rep and if they really need you For most larger, traditional photo agencies, this graphic above would be a good gauge of whether or not you need a rep. Those agencies are mostly interested in photographers who are already billing a…

  10. #DiversifyTheLens: The Importance of Hiring Female Photographers

    2018-07-12 18:55:23 UTC

    I wrote an article for my agency about the importance of hiring female photographers. You can read it here. Share your feedback with me and tag your favorite female photographers on my Instagram post.

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