Articles & Blog

  1. Top Marketing Strategies for Photographers & Commercial Artists in terms of ROI

    2018-08-09 18:08:22 UTC

    While many of us are spending way too many hours in the black hole of Instagram, struggling to be perceived as relevant, trying to figure out how to make our feed look like a color wheel of perfection, following and un-following to gain followers and then sitting in FOMO and…

  2. How To Get a Photography Agent

    2018-07-23 00:13:47 UTC

    First of all, determine if you really need a rep and if they really need you For most larger, traditional photo agencies, this graphic above would be a good gauge of whether or not you need a rep. Those agencies are mostly interested in photographers who are already billing a…

  3. #DiversifyTheLens: The Importance of Hiring Female Photographers

    2018-07-12 18:55:23 UTC

    I wrote an article for my agency about the importance of hiring female photographers. You can read it here. Share your feedback with me and tag your favorite female photographers on my Instagram post.

  4. Persist.

    2018-07-05 20:34:31 UTC

    Now that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…

  5. Ask For What You Want.

    2018-06-22 21:42:03 UTC

    “…it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one.”                    ―Amanda…

  6. Tips for Communicating with Clients

    2018-06-14 21:53:22 UTC

    “Hi check out my work (website link here)” . . . I can’t tell you how many times a month I get that email to my agency inbox. No real introduction, no explanation as to why they want me to look at their work, no other call to action. Chances…

  7. Portfolio Reviews: Art Institute of Austin

    2018-06-07 21:03:51 UTC

    I love portfolio reviews The Art Institute of Austin asked me to participate in their senior portfolio reviews this week. I am always so impressed with the talent that comes out of AIA, and this year I met some especially talented students. First was DeWayne Crable, a retired Army veteran,…

  8. Visualize Your Dream Assignment

    2018-05-31 19:24:43 UTC

    One of my favorite exercises that I do with my clients is plotting their dream assignment. It has been noted in endless books and studies that writing down your goals, visions for your best life (in as much detail as possible), and sharing those dreams and details with others…

  9. Narrow Your Focus

    2018-05-24 20:12:47 UTC

    The number one challenge my clients present to me is that they are trying to be too many things for too many people. I see so many photographers that consider themselves portrait photographers, event photographers, fashion photographers, travel photographers, and so on. Narrowing your focus is not only easier on…

  10. New Site!

    2018-05-01 21:44:59 UTC

    Hello friends & clients! I’d love to hear your feedback on my new website.  My intention in updating the site is to make it clear that I am focused on photography consulting and portfolio reviews for artists working in commercial and editorial fields.  This is my passion. I hope to…
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