Articles & Blog

Posts tagged with photography-marketing-tips

  1. How To Name Your Image Files

    09 Mar 2020

    One of my photographer clients asked me about best practices for naming image files for her clients. Having been responsible for naming and filing images as a photo editor, art buyer and digital asset manager for 20 years, I have a lot to say about it Listen to the podcast…


  2. How To Love Marketing When You Hate Marketing, Part 1

    03 Mar 2020

    I know how much many of you dislike working on your business, marketing yourself, thinking about content calendars and engagement and cold calls… I feel you.  Let’s do something different, let’s make it fun! Listen to the podcast or watch the video. Block an entire day to work only on…


  3. A 2020 Photography Marketing Calendar & Strategy Guide

    29 Dec 2019

    It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it?  The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…


  4. Art producers still love your print promos.

    16 Dec 2019

    While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…


  5. Marketing Your Commercial Photography: Titles to Target

    11 Oct 2019

    I get this question from my consulting clients quite often:  “Who are the best people to send my photography promos to at an advertising agency or brand? What job titles should I be looking for?” Here’s who you should be sending photography marketing pieces to at advertising agencies…


  6. You’re not crazy, it’s all arbitrary.

    20 Feb 2019

    The more art buyers, editors, and creative directors I meet and work with, the more I realize that there are no absolutes in marketing creative services The good news- do what works for you. If you are uncomfortable cold-calling people, they will be able to tell. If you hate social…


  7. Email Marketing for Commercial Photographers & Illustrators

    03 Feb 2019

    Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…


1
Copyright © All rights reserved.
Using Format