Articles & Blog

Posts tagged with photography-business-coach

  1. Energetic Marketing

    11 Nov 2021

    What is Energetic Marketing? Our clients can sense our energy not only through face-to-face interactions but also in our print and digital marketing, the tone of our voice, the tone of our copy and so much more. I recorded a short podcast about this subject (about 8 minutes long), listen


  2. About Page Tips

    14 Jul 2021

    Your About Page is your first opportunity to build trust with your future clients. Listen to my Clubhouse recording all about bios including live reviews with several photographers. Hot Tips 👉 right this way.


  3. Portfolio Review Roulette - November

    15 Nov 2020

    Watch the replay of November’s Portfolio Review Roulette Portfolio Review Roulette is a live speed review for professional photographers, agents, and stylists hosted by Photography Consultant Amy V. Cooper. Join my newsletter to be notified of the next live review opportunity. If you are interested in a private portfolio review,…


  4. In Conversation with Shannon Van Horn

    01 May 2020

    This week I interviewed Los Angeles based celebrity makeup artist Shannon Van Horn. We talk about how photographers can prepare to work with a makeup artist on commercial shoots, how to build hair and makeup time in to your shoot schedules, best practices for test shoots, virtual makeup artistry, how…


  5. In Conversation with Inti St. Clair

    26 Apr 2020

    This week I interviewed the very talented commercial lifestyle photographer Inti St. Clair. We talk about surviving economic downturns, marketing during a pandemic, test shooting your way to a dream assignment, and the changing landscape of diversity in advertising among other hot topics. Inti also shares some of her all…


  6. How To Name Your Image Files

    09 Mar 2020

    One of my photographer clients asked me about best practices for naming image files for her clients. Having been responsible for naming and filing images as a photo editor, art buyer and digital asset manager for 20 years, I have a lot to say about it Listen to the podcast…


  7. Q&A: Mailing Photography Promos

    16 Feb 2020

    I’ve fielded some great questions about sending promos in the mail this week. I wanted to share some of my responses with all of you Q: I’m sending out print promos to some places where there are multiple people I want to reach within the same company. Is it bad


  8. x SIMONE Promo

    05 Feb 2020

    Minnesota Photographer Simone Lueck has created a unique promo notebook with photos from her most recent personal project. I love the use of actual comments, tags, and hashtags from Simone’s Instagram posts, genius Simone, it was such an honor to follow your progress on this project, I can’t wait…


  9. Why you should have an email opt-in on your website

    16 Jan 2020

    You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…


  10. A 2020 Photography Marketing Calendar & Strategy Guide

    29 Dec 2019

    It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it?  The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…


  11. Spring News

    07 Apr 2019

    Happy Spring!  I have lots of news and events to share with you as we head in to the second quarter. - If you haven’t yet, check out my Photoshoot Checklist blog and let me know what you think. Did I forget anything? Email me or send me a DM…


  12. Email Marketing for Commercial Photographers & Illustrators

    03 Feb 2019

    Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…


  13. Interview

    26 Sep 2018

    “There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.” Read a recent interview about me with with one of my favorite clients. Thank…


  14. How To Get a Photography Agent

    23 Jul 2018

    First of all, determine if you really need a rep and if they really need you For most larger, traditional photo agencies, this graphic above would be a good gauge of whether or not you need a rep. Those agencies are mostly interested in photographers who are already billing a…


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