Articles & Blog

Posts tagged with photography-business-coach

Energetic Marketing
2021-11-11 17:07:17 UTC
What is Energetic Marketing? Our clients can sense our energy not only through face-to-face interactions but also in our print and digital marketing, the tone of our voice, the tone of our copy and so much more. I recorded a short podcast about this subject (about 8 minutes long), listen…

About Page Tips
2021-07-14 14:55:53 UTC
Your About Page is your first opportunity to build trust with your future clients. Listen to my Clubhouse recording all about bios including live reviews with several photographers. Hot Tips 👉 right this way.

Portfolio Review Roulette - November
2020-11-15 16:36:14 UTC
Watch the replay of November’s Portfolio Review Roulette Portfolio Review Roulette is a live speed review for professional photographers, agents, and stylists hosted by Photography Consultant Amy V. Cooper. Join my newsletter to be notified of the next live review opportunity. If you are interested in a private portfolio review,…

In Conversation with Shannon Van Horn
2020-05-01 20:59:00 UTC
This week I interviewed Los Angeles based celebrity makeup artist Shannon Van Horn. We talk about how photographers can prepare to work with a makeup artist on commercial shoots, how to build hair and makeup time in to your shoot schedules, best practices for test shoots, virtual makeup artistry, how…

In Conversation with Inti St. Clair
2020-04-26 23:49:04 UTC
This week I interviewed the very talented commercial lifestyle photographer Inti St. Clair. We talk about surviving economic downturns, marketing during a pandemic, test shooting your way to a dream assignment, and the changing landscape of diversity in advertising among other hot topics. Inti also shares some of her all…

How To Name Your Image Files
2020-03-09 22:29:00 UTC
One of my photographer clients asked me about best practices for naming image files for her clients. Having been responsible for naming and filing images as a photo editor, art buyer and digital asset manager for 20 years, I have a lot to say about it Listen to the podcast…

Q&A: Mailing Photography Promos
2020-02-16 20:03:34 UTC
I’ve fielded some great questions about sending promos in the mail this week. I wanted to share some of my responses with all of you Q: I’m sending out print promos to some places where there are multiple people I want to reach within the same company. Is it bad…

x SIMONE Promo
2020-02-05 01:13:25 UTC
Minnesota Photographer Simone Lueck has created a unique promo notebook with photos from her most recent personal project. I love the use of actual comments, tags, and hashtags from Simone’s Instagram posts, genius Simone, it was such an honor to follow your progress on this project, I can’t wait…

Why you should have an email opt-in on your website
2020-01-16 16:28:31 UTC
You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…

A 2020 Photography Marketing Calendar & Strategy Guide
2019-12-29 19:49:37 UTC
It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it? The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…

Spring News
2019-04-07 15:44:43 UTC
Happy Spring! I have lots of news and events to share with you as we head in to the second quarter. - If you haven’t yet, check out my Photoshoot Checklist blog and let me know what you think. Did I forget anything? Email me or send me a DM…

Email Marketing for Commercial Photographers & Illustrators
2019-02-03 21:50:27 UTC
Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…

Interview
2018-09-26 18:10:34 UTC
“There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.” Read a recent interview about me with with one of my favorite clients. Thank…

How To Get a Photography Agent
2018-07-23 00:13:47 UTC
First of all, determine if you really need a rep and if they really need you For most larger, traditional photo agencies, this graphic above would be a good gauge of whether or not you need a rep. Those agencies are mostly interested in photographers who are already billing a…

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