Articles & Blog

Posts tagged with photo-editor-blog

  1. Portfolio Review Roulette - November

    15 Nov 2020

    Watch the replay of November’s Portfolio Review Roulette Portfolio Review Roulette is a live speed review for professional photographers, agents, and stylists hosted by Photography Consultant Amy V. Cooper. Join my newsletter to be notified of the next live review opportunity. If you are interested in a private portfolio review,…


  2. In Conversation with Catherine Couturier

    15 Sep 2020

    Interview with fine art photography gallerist Catherine Couturier of the Catherine Couturier Gallery in Houston, TX Some of the topics we covered:  • How photographers can get noticed by galleries• How commercial and fine art work should be separated• How galleries work with photographers to promote and sell their prints…


  3. In Conversation with Cedric Terrell

    25 May 2020

    Los Angeles based lifestyle and fashion photographer Cedric Terrell joins me for a beautiful conversation about finding your light, how to market yourself, and shooting during Covid-19 Cedric’s unique background in the military not only inspired his photography career but also informs how he is able to problem solve so…


  4. How To Name Your Image Files

    09 Mar 2020

    One of my photographer clients asked me about best practices for naming image files for her clients. Having been responsible for naming and filing images as a photo editor, art buyer and digital asset manager for 20 years, I have a lot to say about it Listen to the podcast…


  5. Q&A: Mailing Photography Promos

    16 Feb 2020

    I’ve fielded some great questions about sending promos in the mail this week. I wanted to share some of my responses with all of you Q: I’m sending out print promos to some places where there are multiple people I want to reach within the same company. Is it bad


  6. Why you should have an email opt-in on your website

    16 Jan 2020

    You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…


  7. A 2020 Photography Marketing Calendar & Strategy Guide

    29 Dec 2019

    It’s here! My 2020 Photography Marketing Calendar & 12-month Strategy Guide is now available, and this year it’s even bigger and better What is it?  The Calendar: - A simple but gorgeous 2020 Calendar (printable pdf) with marketing tasks planned out by quarter and month based on my…


  8. Art producers still love your print promos.

    16 Dec 2019

    While I was working as an art buyer at the ad agency T3, I had days when I was so busy that I would literally push my entire stack of mail directly into the recycling bin as soon as it hit my desk. Real talk. But when a promo…


  9. Test Shoots: Best Practices

    18 Jul 2019

    Updating your portfolio on a regular basis is important. If you are not stacked with paid work, or perhaps you want to try out a new style, test shoots are great for freshening up your website and providing new content to share in your marketing stream.  Test shoots have also…


  10. Spring News

    07 Apr 2019

    Happy Spring!  I have lots of news and events to share with you as we head in to the second quarter. - If you haven’t yet, check out my Photoshoot Checklist blog and let me know what you think. Did I forget anything? Email me or send me a DM…


  11. Top Marketing Strategies for Photographers & Commercial Artists in terms of ROI

    09 Aug 2018

    While many of us are spending way too many hours in the black hole of Instagram, struggling to be perceived as relevant, trying to figure out how to make our feed look like a color wheel of perfection, following and un-following to gain followers and then sitting in FOMO and…


  12. Persist.

    05 Jul 2018

    Now that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…


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