Articles & Blog

Posts tagged with photo-coach

  1. Q&A: Mailing Photography Promos

    2020-02-16 20:03:34 UTC

    I’ve fielded some great questions about sending promos in the mail this week. I wanted to share some of my responses with all of you Q: I’m sending out print promos to some places where there are multiple people I want to reach within the same company. Is it bad…

  2. Why you should have an email opt-in on your website

    2020-01-16 16:28:31 UTC

    You hear it all the time, your customers cannot exist solely on social media. You don’t own your Instagram content, Facebook isn’t going to wrap up your profile and deliver a list of your followers to you when it eventually goes the way of Myspace or Vine. LinkedIn, TikTok…

  3. Free (and Free-ish) Photography Directories

    2019-11-12 17:21:49 UTC

    (Updated 12/1/2020) Last month I gave birth to my 8-page report on Photography Directories and Sourcebooks. While I was researching for that blog, some of the photographers I spoke with mentioned additional directories or listings that are free or free-ish. I am happy to share these with you below.  These…

  4. Marketing Your Commercial Photography: Titles to Target

    2019-10-11 19:53:34 UTC

    I get this question from my consulting clients quite often:  “Who are the best people to send my photography promos to at an advertising agency or brand? What job titles should I be looking for?” Here’s who you should be sending photography marketing pieces to at advertising agencies…

  5. Does anyone look at source books anymore?

    2019-06-30 19:52:12 UTC

    I get this question all the time, is it worth the money to be in a photography or illustration source book?  I’ve seen source books go the way of phone books, sad stacks of dead trees unopened from their packaging filling the recycling bins of ad agencies across the country.…

  6. A Post-Worthy Leave-Behind

    2019-05-29 21:38:21 UTC

    I was impressed with all of the talent that I had the honor of reviewing at the Palm Springs Photo Festival earlier this month, but one leave-behind in particular made a big impression on me When NYC product photographer Lilia Cretcher arrived at my table for her review, the first…

  7. Email Marketing for Commercial Photographers & Illustrators

    2019-02-03 21:50:27 UTC

    Email marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…

  8. Stay Curious

    2018-09-25 18:49:00 UTC

    Have you noticed that as we get older we ask fewer questions? When we are kids we ask questions non-stop, but as we get older we are sometimes discouraged from asking questions or we self-censor because we don’t want to seem uninformed. But that’s how we learn- reading, experience, asking…

  9. Top Marketing Strategies for Photographers & Commercial Artists in terms of ROI

    2018-08-09 18:08:22 UTC

    While many of us are spending way too many hours in the black hole of Instagram, struggling to be perceived as relevant, trying to figure out how to make our feed look like a color wheel of perfection, following and un-following to gain followers and then sitting in FOMO and…

  10. Persist.

    2018-07-05 20:34:31 UTC

    Now that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…
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