In this interview, Jessica gives us her top tips for building photography websites, advice on how to make your page titles and descriptions search engine friendly, information on how often to update your content, and how to implement calls to action.
We also talk about the top 3 mistakes that photographers are making on their websites.
1. The website is only a portfolio, not a complete website with marketing tools and contact information.
2. Design and navigation is outdated and does not support mobile browsers.
3. The website does not clearly state where the photographer is located.
If you are a subscriber, this guide drops in your mailbox on April 1st, but if you haven’t yet signed up for my 2020 Photography Marketing Calendar and 12-month Strategy Guide, it is now on sale for 50% off to help all of us who have been affected by coronavirus shut-downs.
I will also be talking about how to tactfully continue marketing during social distancing.
Grab the complete guide here.
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Amy V. Cooper is a photography business consultant and personal coach specializing in supporting commercial and editorial photographers of all experience levels with portfolio reviews, editing services, and personalized marketing strategies. Schedule a free consultation call here.