Articles & Blog
Posts tagged with photography-marketing
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Energetic Marketing
2021-11-11 17:07:17 UTCWhat is Energetic Marketing? Our clients can sense our energy not only through face-to-face interactions but also in our print and digital marketing, the tone of our voice, the tone of our copy and so much more. I recorded a short podcast about this subject (about 8 minutes long), listen…
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A Post-Worthy Leave-Behind
2019-05-29 21:38:21 UTCI was impressed with all of the talent that I had the honor of reviewing at the Palm Springs Photo Festival earlier this month, but one leave-behind in particular made a big impression on me When NYC product photographer Lilia Cretcher arrived at my table for her review, the first…
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Persist.
2018-07-05 20:34:31 UTCNow that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…
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Narrow Your Focus
2018-05-24 20:12:47 UTCThe number one challenge my clients present to me is that they are trying to be too many things for too many people. I see so many photographers that consider themselves portrait photographers, event photographers, fashion photographers, travel photographers, and so on. Narrowing your focus is not only easier on…