Articles & Blog

Posts tagged with photography-marketing

  1. Energetic Marketing

    11 Nov 2021

    What is Energetic Marketing? Our clients can sense our energy not only through face-to-face interactions but also in our print and digital marketing, the tone of our voice, the tone of our copy and so much more. I recorded a short podcast about this subject (about 8 minutes long), listen


  2. A Post-Worthy Leave-Behind

    29 May 2019

    I was impressed with all of the talent that I had the honor of reviewing at the Palm Springs Photo Festival earlier this month, but one leave-behind in particular made a big impression on me When NYC product photographer Lilia Cretcher arrived at my table for her review, the first…


  3. Persist.

    05 Jul 2018

    Now that we have conquered the ask, it’s time to ask again Ugh, what?! Yep. Ever hear of the rule of seven? It’s an old marketing adage that suggests that a potential client or customer needs to see your message at least seven times before they take action and…


  4. Narrow Your Focus

    24 May 2018

    The number one challenge my clients present to me is that they are trying to be too many things for too many people. I see so many photographers that consider themselves portrait photographers, event photographers, fashion photographers, travel photographers, and so on. Narrowing your focus is not only easier on…


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