Articles & Blog
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Your Clients Want To Hear From You
2020-04-03 21:41:32 UTCI recorded a podcast to chat a little bit about what I am hearing from photographers, creatives, art buyers, and photography associations as most of us are working (or not working) from home - Many businesses are still operating and looking for new image content. - It’s a great time…
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Interview with Website and SEO Specialist, Jessica Shepard
2020-04-01 17:42:00 UTCListen to my interview with website builder and SEO wiz, Jessica Shepard. Jessica is sharing her best tips for maintaining a great photography website Here are our main takeaways from Jessica: - Make sure your website is easy to navigate- Functional on phones and tablets- Clearly state where you are…
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Socially Distanced Business Tasks for Photographers
2020-03-29 18:26:00 UTCAs I am writing this, we are in the thick of coronavirus isolation and many of my clients are not sure how to move forward with their businesses. Some of you are still working and some of you are at a standstill. Some of you are feeling excited about the…
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Top website and SEO tips for photographers with Jessica Shepard
2020-03-28 17:31:00 UTCFor my April photography marketing strategy guide I interviewed website designer, builder and SEO expert, Jessica Shepard In this interview, Jessica gives us her top tips for building photography websites, advice on how to make your page titles and descriptions search engine friendly, information on how often to update your…
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Financial Resources and Emotional Support for Photographers & Creatives
2020-03-19 14:23:46 UTCThis is an ongoing list of resources for creatives during the 2020 pandemic. If you have anything to add, please email me. Photography specific initiatives: NIKON: Free streaming classes from Nikon School Online SONY: $100 Million Global Relief Fund LEICA: #StayHomeWithLeica complimentary online programs Financial Support: ASMP Donor’s Circle Grant:…
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How To Love Marketing When You Hate Marketing, Part 3
2020-03-12 14:52:00 UTCThis is part 3 of how to transform your marketing strategy so that it not only gets you more work, but it feels good to work on your business. Listen to the podcast here. Watch the video here. If you missed Part 1, you can catch it here and you…
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How To Love Marketing When You Hate Marketing, Part 2
2020-03-11 16:41:00 UTCSo many of you relay to me how uncomfortable it is to sell yourself So let’s stop doing it. Yeah, really! Listen to the podcast or watch the video. If you missed Part 1, you can catch it here. Need help figuring out how to make your photography marketing feel…
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How To Name Your Image Files
2020-03-09 22:29:00 UTCOne of my photographer clients asked me about best practices for naming image files for her clients. Having been responsible for naming and filing images as a photo editor, art buyer and digital asset manager for 20 years, I have a lot to say about it Listen to the podcast…
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How To Love Marketing When You Hate Marketing, Part 1
2020-03-03 00:47:57 UTCI know how much many of you dislike working on your business, marketing yourself, thinking about content calendars and engagement and cold calls… I feel you. Let’s do something different, let’s make it fun! Listen to the podcast or watch the video. Block an entire day to work only on…
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Q&A: Mailing Photography Promos
2020-02-16 20:03:34 UTCI’ve fielded some great questions about sending promos in the mail this week. I wanted to share some of my responses with all of you Q: I’m sending out print promos to some places where there are multiple people I want to reach within the same company. Is it bad…