Articles & Blog
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Spring News
2019-04-07 15:44:43 UTCHappy Spring! I have lots of news and events to share with you as we head in to the second quarter. - If you haven’t yet, check out my Photoshoot Checklist blog and let me know what you think. Did I forget anything? Email me or send me a DM…
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Photoshoot Checklist
2019-03-21 15:55:00 UTCThis month I have been working with my client, Simone, who commissioned me to be her guide for a 12-month reboot of her website and marketing strategy. One of her goals is to produce a new body of work based on her love for shooting mature women in seriously glorious…
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You’re not crazy, it’s all arbitrary.
2019-02-20 17:02:00 UTCThe more art buyers, editors, and creative directors I meet and work with, the more I realize that there are no absolutes in marketing creative services The good news- do what works for you. If you are uncomfortable cold-calling people, they will be able to tell. If you hate social…
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Email Marketing for Commercial Photographers & Illustrators
2019-02-03 21:50:27 UTCEmail marketing is still one of a commercial artist’s best tools in terms of return on investment. While face-to-face meetings will always rule, email, if done right, can be a close second Last year I wrote about how email is mostly ”undisturbed by the soul-crushing algorithms of social media.” It’s…
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2019 Marketing Calendar for Commercial Creatives
2019-01-02 18:05:39 UTCHappy New Year! I’ve got a great feeling about 2019. I am so excited to finally offer my Marketing Calendar Package to the masses this year! Many of my consulting clients ask for guidance in marketing their business, especially with the when and how often. I’ve spent a lot…
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SALE!
2018-12-27 23:41:50 UTCPals, I’m offering 20% off all of my consulting packages if you book between now and December 31st (pay now, schedule later.) Ready for that website edit so you can blaze in to 2019 like a boss and make stacks and stacks of cash? Need someone to hold you accountable…
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(Net)working for Introverts
2018-10-24 23:42:48 UTCAs a creative entrepreneur/freelancer/photographer you may have heard the sad news that about 85% of what you do on a daily basis is run your business - not taking photos, painting, retouching, nor shopping for throw pillows - It’s marketing, chasing invoices, updating your website/portfolio/Instagram (/blog!). It’s networking and hustling…
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Interview
2018-09-26 18:10:34 UTC“There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.”
Read a recent interview about me with with one of my favorite clients. Thank…
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Stay Curious
2018-09-25 18:49:00 UTCHave you noticed that as we get older we ask fewer questions? When we are kids we ask questions non-stop, but as we get older we are sometimes discouraged from asking questions or we self-censor because we don’t want to seem uninformed. But that’s how we learn- reading, experience, asking…
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How to write an About Me page.
2018-08-23 22:09:00 UTCIt’s interesting, and probably completely arbitrary how the littlest things can turn a potential client on or off to hiring you Your About Me page can be one of those things. It is likely the most visited page on your website after your homepage, and I always tell my consulting…